Project: Utility Website
Deliverables: Discovery, information architecture, wireframes, user experience, user interface design, responsive website development, keyart, iconography
Tools/Skills: Sketch, InVision, SCSS, HTML5, GSAP, Photoshop, Illustrator
Since 2015 worked closely with internal team and external stakeholders to build brand awareness, improve user experience, create retention and advocacy among existing customers. Early on, an extensive discovery phase clearly defined user personas which shaped product content and structure of the site. Major features include: dealer locator, product 360° view, redefined showcase of products’ features and options.
Project: Double Coin Website
Deliverables: Discovery, content inventory, site architecture, wireframes, user experience, user interface design, responsive website development, keyart, iconography
Tools/Skills: Sketch, InVision, SCSS, HTML5, Photoshop, Illustrator
For this international manufacturing brand the main goal was to use website as a vehicle to improve and increase brand awareness, sales and market share. This 5+ year collaboration resulted in a website that brought focus to products and their features, improved traffic and increased content consumption. Features such as dealer locator and regular campaign landing pages helped generate and nurture leads.
Project: Coaster Website
Deliverables: Discovery, content inventory, site architecture, wireframes, user experience, user flows, user interface design, responsive website development, Bootstrap based HTML/SCSS templates
Tools/Skills: Sketch, InVision, SCSS, HTML5, Photoshop, Illustrator
As part of an overall holistic strategy, I was instrumental in design and development of a new website that was a key component in introducing a new consumer-focused brand while continuing to drive leads to ‘brick n’ mortar’ Coaster dealers.
Project: Coaster App
Deliverables: Discovery, content inventory, site architecture, wireframes, user experience, user flows, user interface design, UI style guide for dev team
Tools/Skills: Sketch, InVision, Photoshop, Illustrator
After a successful launch of a new consumer-focused brand, I was part of the team that developed a new Coaster App. Dealer-facing features include, dealer dashboard, shopping lists, custom price markups. Consumer-facing features include, product and dealer search, create, save and share shopping lists, product Q&A, “view in room” product AR module.
Project: CMA E-commerce Website
Deliverables: Discovery, user experience, user flows, user interface design, UI style guide for dev team
Tools/Skills: Sketch, InVision, Photoshop, Illustrator
In collaboration with external development team and support from internal team, crafted an optimal user experience and interface for a new e-commerce site for this international tire brand. Features include B2B and B2C dashboards, shopping cart flow, pricing updates based on various shipping container loads, multi-warehouse inventory, and more.
Project: Technicolor Website
Deliverables: Discovery, site architecture, wireframes, user experience, responsive website development, Bootstrap based HTML/SCSS templates
Tools/Skills: Sketch, InVision, SCSS, HTML5
Worked in a cross-functional team to design and develop a new responsive website to help reposition this regional credit union to attract younger audience and build HR advocacy. Improved user experience brought into focus types of accounts as well as ease and benefits of joining.
Project: Double Coin App
Deliverables: UI design, UI style guide for dev team
Tools/Skills: Sketch, InVision, Photoshop, Illustrator
iOS and Android app companion to an existing website to locate dealerships on the go and evaluate tire inflation.
Project: Addmaster Website
Deliverables: Discovery, content inventory, site architecture, wireframes, user experience, user interface design, responsive website development, keyart, iconography
Tools/Skills: Sketch, InVision, SCSS, HTML5, Photoshop, Illustrator
The main goal of this website was to create a branding and marketing tool, while seamlessly integrating with a current e-commerce platform. The site was restructured to showcase individual products and bring more focus to unique product features.